ESR’s silicone AirTag keychains are a touch less expensive than the Apple x Hermès collection.

This story is part of Apple Event, our full coverage of the latest news from Apple headquarters.

With Apple officially unveiling its AirTag tracking device on Tuesday, during its Spring Loaded virtual product launch event, companies are already launching their own tie-in products, from keychains to eyeglass straps. The AirTag doesn’t attach to anything straight out of the box, so if you want it physically linked to a set of keys or an item you commonly lose track of, you’ll need another product, either from Apple or another firm.

As reported earlier by MacRumors, Valentinus is selling two AirTag keychains for $25, or $20 when you preorderNomad’s leather keychain costs $40, or $30 when you preorder. Its glasses strap allows you to mount your AirTag to the back of your sunglasses strap; it’s priced at $30, or $20 when you order ahead.

ESR has a collection of keychains ranging from a pack of two silicon keychains for $11 to a leather option selling for $13.

Read more: Apple AirTag: Price, engraving and everything else to know about the Tile rival

If you prefer a more versatile mount than a keychain, Moment is offering a stretch fabric mount for AirTags for $15, a hard shell mount for $20 and a curved surface mount for $15. The mounts will stick to any hard surface or fabric surface, Moment says.

By comparison, a leather key ring from Apple costs $35, a leather loop $39 and a polyurethane loop $29 — while the tech giant’s collaboration with luxury leather goods company Hermès resulted in a $300 bag charm, a $350 key ring and a $450 luggage charm.

You can also get a Belkin Secure Holder for $13, which’ll be sold through Apple’s site.

The Apple AirTag is priced at $29, with a four-pack for $99. You can preorder on April 23, with the tags available from April 30.

See also
  • Apple event: New Apple TV 4K, purple iPhone 12 and more
  • iMac gets bright colors, first redesign since 2012
  • Apple iPad Pro update comes with M1 chips
  • Apple iOS 14.5 launches next week
  • Apple AirTags: Everything to know about the Tile rival

Now playing: Watch this: Apple unveils AirTags
4:00 Mobile

Discover the latest news and best reviews in smartphones and carriers from ‘s mobile experts.

Apple Event
Mobile Accessories
Wearable Tech
Notification on Notification off Mobile