AirTags are finally here.


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At its Spring Loaded virtual product launch event on Tuesday, Apple introduced AirTags (here’s how you’ll buy them), the tracker tags that will compete with Tile and Samsung’s SmartTag Bluetooth trackers. Rumors about AirTags have been circulating for over a year while remaining elusive at Apple’s events, until now.

AirTags are small beacon-style devices that can help you find lost items like your keys, backpack and more by tracking them with the Find My app. Apple uses a feature called Precision Finding to create a helpful overlay on your iPhone to help you find your lost item. Precision Finding uses input data from your camera, accelerometer and gyroscope and incorporates visual, haptic and audible feedback while you’re searching.



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You can personalize the new water and dust resistant tags with emojis and attach them to your items with a separate keychain. AirTags also have a built-in speaker, U1 chip, over a year of battery life and Siri support. 

AirTags start at $29 (£29, AU$45) each, but Apple has a four-pack for $99 (£99, AU$149). Orders open April 30. 

For more, check out our guide on how Apple’s AirTag trackers work

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See also
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  • iMac gets bright colors, first redesign since 2012
  • Apple iPad Pro update comes with M1 chips
  • Apple iOS 14.5 launches next week
  • Apple AirTags: Everything to know about the Tile rival
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