ASUS Denies Discontinuing Its Zenfone Line, Will Launch Successive Models Alongside Its ROG Phone

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ASUS likely caught wind of the report stating that the Taiwanese manufacturer will stop releasing future Zenfone modelsafter the Zenfone 10, which is why it has brought out a declaration, quelling all previous reports that said that only the ROG Phone lineup will exist going forward.

ASUS says it will continue with its 2 primary phone businesses, which are the Zenfone and ROG Phone

The business has actually offered its declaration below, stating that clients must remain tuned for its next designs slated to arrive next year. Assuming the Zenfone 11 will be the official name of the next flagship, it will likely feature Qualcomm’s Snapdragon 8 Gen 3.

“We wish to deal with the report that ASUS Zenfone 10 will be the last generation of the series and the ASUS Zenfone product line will be shut down. This is not true. We will continue our 2 primary phone company line of product, the ROG Phone and the Zenfone. ASUS has a strong commitment to our smart device service and consumers. Please reference our Q2 profits call for more details. Please remain tuned for our 2024 item lineups.”

The Zenfone 10 is ASUS’ present flagship and offers outstanding hardware for the price, beginning with $699, while using a Snapdragon 8 Gen 2, ample quantities of internal storage, RAM, and providing users a clean user interface called ZenUI. Nevertheless, one of the greatest pitfalls of buying a Zenfone was the support. ASUS just provides 2 years of yearly and 4 years of software updates, which is poor compared to the competition, which can increase to as high as 4 years of yearly updates.

ASUS has actually tried to undercut the competitors with its competitive prices, but without any concrete information, we can not provide an outlook on how the business is carrying out economically. Nevertheless, during the time of the earlier report, there were claims that the Taiwanese manufacturer has not earned a profit from any of its Zenfone launches, which could be why it continues to limit software application updates to two years instead of matching the practices of other vendors.

Regardless, it is a positive development that the Zenfone lineup has not thrown in the towel because competitors needs to exist for business to continue churning out the very best products that they possibly can.

News Source: ASUS

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