June 22, 2014. Jackson Palmer, a self-identified “average nerd,” is high within the stands at the Nascar race in the Sonoma Raceway in California. He can be an Australian man in the 20s. He has absolutely no interest in racing. Never in the wildest dreams do he imagine it might come to this.

He surveys the scene.

Below him: a tremendous audience. The overwhelming blare associated with engines. Hurtling round with tremendous speeds: the #98 Moonrocket, a high-performance race car. No different through another cars on the particular track, aside from one important detail.

On the hood of the car: the dog. A Shiba Inu, even more commonly known as the “Shibe,” the puppy made famous within the Doge meme that was well-known in 2013.

Emblazoned at the top: the word “DOGECOIN” within all caps. Below: “digital currency”.

Palmer describes the particular situation using words such as “crazy,” “surreal” plus “nuts.” He recalls this moment being a “reality check.” Dogecoin has been a tweet, then it was obviously a cryptocurrency worth cash in real life. Six several weeks later, he watched because a joke that however made in passing in some way manifested itself into some thing tangible. A Dogecar completely flight.

It reminded Palmer how insane the entire world might be.

This is the particular story of Dogecoin, the particular joke that became as well real because of its own great.

The Dogecar, in every its fame.

Chris Graythen / Getty Images

The following big thing

Dogecoin is the cryptocurrency, a form associated with digital money that, very much like bitcoin, enables peer-to-peer transactions across a decentralized network. One important distinction: bitcoin could be the original blockchain proof-of-concept. Bitcoin is revolutionary. Bitcoin is (some believe) world-changing tech with the particular potential to transform just how money works nowadays.

Dogecoin is a digital gold coin with a picture associated with dog on it.

“It is a puzzle in order to me why Dogecoin is really highly valued,” states Adrian Lee, a senior financing lecturer at the University of Technology in Sydney.

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Dogecoin is currently worth $80 billion. It’s difficult in order to make sense of the.

“Dogecoin is an easily replicable coin,” Lee mentioned. “I don’t know just how it distinguishes itself through Bitcoin. I really believe it has regarding getting established early.

“And furthermore the dog.”

If an individual has spent any time upon the internet over the last 10 years, you’ve probably heard associated with the Doge meme. The iconic Shibe, his internal monologue expressed in amusing sans with broken modifiers: “so scare,” “much noble,” “wow.”

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At the top from the meme’s popularity close to the tail end associated with 2013, Palmer, an Australian marketer for just one of the particular world’s largest tech businesses, made a joke merging two of the internet’s most talked-about topics: cryptocurrency and Doge. It has been a joke taking purpose at the bizarre entire world of crypto and bitcoin’s multiple derivatives.

“Investing within Dogecoin,” Palmer messaged, “pretty sure it is the following big thing.”

The twitter update got a lot associated with attention.  

For laughters, Palmer decided to maintain the joke going. He bought the Dogecoin.possuindo domain and uploaded the photoshopped Shibe on the gold coin.

He left an email upon the site: If a person want to make Dogecoin a reality, get within touch.

Animal Crossing, featuring the particular in-game currency “Bells”.


The bell tolls

On the various other side of the entire world, Billy Markus, the video game-obsessed software engineer at IBM, saw Palmer’s note. He’d just finished “Bells”, a project he was operating on in his extra time.

Bells was the cryptocurrency named after cash used in the Nintendo game Animal Crossing. It has been 2013, the original crypto gold rush. Markus noticed that bitcoin’s code has been open-source. He decided in order to take a weekend plus do something weird. He tried to create their own cryptocurrency for “sillies,” when he put this.

Bells was weird because hell. The major distinction between Bells and normal cryptocurrencies was the benefits: they were completely accidental. If you mined bitcoin, utilizing a decently powerful house computer, the rewards had been consistent.

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If you mined Bells, there was simply no telling whether the incentive would be one Bell or 500 Bells.

And that’s because Bells was not meant to be severe, it was an electronic currency based on the video game about creatures who live in the village and go angling together.

The cryptocurrency neighborhood didn’t really get the particular joke.

“People were simply trashing it,” jokes Markus, who quickly found out there is very little all terain between crypto-obsessives and players.

“I was just like alright, I actually retire,” says Markus. “I don’t have to do this particular anymore.”

But then Markus read Palmer’s message upon Dogecoin.com. That has been the moment Billy Markus chose to come out of crypto retirement.

Alain Pitton/NurPhoto via Getty Images

Ctrl+F bitcoin

When Palmer didn’t immediately react in order to Markus’ offer to help build Dogecoin, using the working on it in any case.

“Dogecoin,” says Markus, “from ‘that seems such as it’s funny’ to in fact doing it, took around three hours. It’s almost little to create a fresh cryptocurrency.” 

It has been a find-and-replace job.

Ctrl+F ‘Bitcoin,’ replace along with ‘Dogecoin.’

Markus freely confesses to finding large pieces of bitcoin’s source program code completely incomprehensible, but understood enough to change the few core elements to get Dogecoin. For example, Markus created 100 billion dogecoins (as opposed to bitcoin’s twenty one million) and made all of them easier in order to mine. (Dogecoin is already close to being mined out, whilst bitcoin’s final coin will certainly be mined in 2140.)

He changed the particular font (to comic sans of course) and transformed every mention of the particular word ‘my own’ to ‘dig’ (because dogs don’t mine, they dig…).

And then, during his lunchtime break, Markus set Dogecoin live.

Moving at gentle speed

Premining: the act associated with gathering cryptocurrency before starting your coin into the particular public domain. Almost everybody serious about launching the cryptocurrency does this.

But Markus and Palmer didn’t premine any Dogecoin. Because they weren’t serious about launching a cryptocurrency.

“We thought it was this big joke that would die off,” laughs Palmer.

And according to Markus, Palmer wasn’t even sure how to mine a cryptocurrency.

Markus had a relatively powerful gaming PC, with two graphics cards, so he was officially the first person to mine Dogecoin. But given the the nature of mining (which gets increasingly difficult as the currency is mined) Billy’s computer was no longer powerful enough to mine Dogecoin after about five minutes. Markus split what he’d mined 50-50 with Palmer and that was that. Both got about $5,000 of Dogecoin.

And that’s all the Dogecoin either man would ever own.

In online crypto circles, Dogecoin became popular very quickly. Forum threads moved rapidly. The name Dogecoin echoed throughout dark corners of the internet.

But Reddit was almost certainly the main driver in Dogecoin’s rapid rise to crypto stardom. The Dogecoin subreddit exploded almost immediately, and with that explosion came the infrastructure any cryptocurrency needs if it is to become successful: mining pools, services.

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“It was moving at light speed,” explains Markus. “Within minutes we were like, ‘Wow, this is way out of our control.”

But it was the Reddit “tipping bot” that drove Dogecoin into the stratosphere.

If a user posted something to the effect of, “hey ‘dogebot’ tip this person five dogecoin,” that Reddit user would automatically receive five Dogecoin. People were sending Dogecoin back and forth in a feel-good exercise that cost very little money in real-world terms.

“I liked it,” says Markus. “At the time, Dogecoin wasn’t worth anything, but getting five Dogecoin felt better than getting two cents.”

Reddit users were sharing Dogecoin back and forth constantly, which expanded the user base of Dogecoin and, as a result, increased its value as a cryptocurrency.

“Pretty much everyone who used Reddit had Dogecoin,” says Palmer. “I think that was key to its success.”

Enlarge Image

The 2014 Jamaican bobsled team, holding Dogecoin t-shirts.


A force for good

January 2014. Jackson Palmer is already three drinks deep at a trivia night at his local pub in Sydney. His phone starts buzzing. It doesn’t stop buzzing.

Earlier that night, Palmer and the Dogecoin community had brainstormed a ridiculous (but completely brilliant) idea.

For the first time in a decade, Jamaica’s bobsled team had qualified for the Winter Olympics, but it didn’t have enough money to attend. As huge fans of the comedy “Cool Runnings,” Palmer and the Dogecoin crew decided to do something about it.

They chucked up a Dogecoin address onto the subreddit and asked for donations. Hours later they’d raised $25,000.

That’s when Palmer’s phone started vibrating off the hook.

“I was like, ‘Quick we need to get back to our computers,'” laughs Palmer.

So Palmer and friends stumbled home from the pub, picked up a six-pack of beer for good measure and set about figuring out how to send 26 million Dogecoins to the Jamaican bobsled team.

It was a gesture that symbolized the early spirit of Dogecoin.

In Markus’ words, they will were allergic to the word “invest.” Both Palmer and Markus donated all their Dogecoin to these massive charity initiatives. They helped build water wells in Kenya and raised money to help train assistance dogs for autistic children.

“We wanted to create something that was a force for good,” explains Palmer.

But as the community grew, the initial spirit in which Dogecoin was launched was difficult to preserve. People started to care about the price of Dogecoin. They were literally and figuratively invested in it.

And that terrified Markus.

“I don’t mind if someone spends ten bucks and gets some Dogecoin,” says Markus. “It’s like buying a movie ticket or something, that’s fun.

“But when someone puts $20,000 in? That makes me really, really uncomfortable.”

Markus began clashing with members of the community. For him, Dogecoin was still crypto “for sillies,” but here it was ballooning into a currency people were trading for real money. In his view Dogecoin was a silly thing that should remain silly. Many in the community disagreed.

Eventually he decided enough was enough.

“I was like, “Okay, this is dumb. I don’t want to be the leader of a cult.””

Markus decided to bail on Dogecoin.


It was Moolah that pushed Dogecoin to the brink.

Palmer describes it as “PayPal for cryptocurrency.” From the very beginning, Palmer was cynical.

Run by a British man calling himself Alex Green, Moolah was a cryptocurrency exchange designed to help people buy and sell Dogecoin. They infiltrated the Dogecoin community with startling efficiency.

Alex Green began by doling out Dogecoin in exchange for upvotes on the Dogecoin subreddit. He also donated generously to charitable causes the community were involved in, like $2,500 to a cancer charity, or $3,000 to help get the Dogecoin Nascar vehicle on the track.

The community loved it. Soon Moolah began hiring people from the Dogecoin community for key positions in the company.

“Alex Green started building his business on top of Dogecoin,” says Palmer.

Markus, watching from afar, wasn’t a fan.

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Despite removing himself from the day-to-day workings of Dogecoin, Markus attended a Dogecoin convention, organized in part by Palmer. He wanted to catch up with some of the old gang. By chance, he ran into representatives from Moolah, who were at the bar guzzling Cristal at $200 a bottle. They poured a glass for Markus.

“I was really uncomfortable,” remembers Markus. “I said, ‘whatever’s going on here I just don’t want any part of it.'”

“I just passed the glass to someone else.”

Many key figures in the Dogecoin community shared Markus’ suspicions, particularly Palmer, who was wary of Moolah from the beginning. But when concerns were raised they were mostly shouted down by a community that enjoyed the free currency being sent their way.

Later Moolah began soliciting the Dogecoin community for investment dollars and plenty donated Dogecoin to the cause. Why not? Moolah had been generous in the past. It made sense to repay the favor.  

Moolah received over $300,000 from the Dogecoin community, across three separate rounds of investment.

And then it all came crashing down.

Months later, October 2014, Moolah went completely bankrupt. The Dogecoin community would end up losing every single cent they’d invested.

The situation got worse. An ex-girlfriend of Green got in contact with Palmer and other members of the Dogecoin community. She revealed that Green was actually Ryan Kennedy, who was notorious in the UK anime community for running companies terrifyingly similar to Moolah.

Suddenly the UK police were involved. After a three-year investigation, Kennedy faces multiple charges of fraud and money laundering. At a preliminary hearing in Bristol Crown Court on September 2017 he denied all charges. A request for comment was sent to Kennedy’s Defence Lawyer, but we’ve yet to receive a response. 

But Kennedy had to answer to more serious, disturbing crimes. In May 2016, he was tried and convicted on three counts of rape with three separate women. According to press reports he smiled as he was being led from court.

“Ryan Kennedy convinced his victims they had no choice but to do as they were told,” said senior prosecutor Ben Samples. “He was emotionally, sexually and physically abusive, putting his needs above all else.”

Ryan Kennedy is currently serving an 11-year sentence in a UK prison.

Remember this moment

In the months after Moolah’s bankruptcy, Palmer struggled. He distanced himself from Dogecoin. From the community. From cryptocurrency as a whole.

“The energy I was putting into it wasn’t helping me from a mental health perspective,” he explains.

 The famous Dogecoin. Much cryptocurrency.


Like Markus, Palmer decided to bail on Dogecoin.

Palmer has re-emerged on the cryptocurrency scene. He now runs his own YouTube channel. He has no interest in starting another cryptocurrency and has little in order to do with Dogecoin. He calls himself a crypto skeptic. “Cryptocurrency is a solution in search of a problem,” he says.

What problem did Dogecoin solve?

“I don’t think it solves anything,” he says. “If anything, it exists as an educational tool. It’s a reminder that we can’t take this stuff seriously.  

“I hope people see Dogecoin and say, I’m not going to put all my money into this. Because right now there’s a dog on a coin and it’s worth half a billion dollars.”

Outside of the occasional donation, neither Palmer or Markus owns any significant amount of Dogecoin.

Back in January 2014, Markus posted a message on the Dogecoin subreddit; an ode to the community and what it had achieved. One year later, in the wake of the Moolah disaster, it had been reposted. An attempt to recapture the spirit in which Dogecoin had been founded.

It was a timely reminder of what had been lost.

“I have no way of knowing how transient this all may be,” Markus wrote of Dogecoin, 2 months after creating it.

He wrote about how proud this individual was — associated with the community, from the money they’d raised for various good causes. He thanked everyone for the incredible amount of work they’d put in.

“I would like everyone in order to remember this moment,” he said. “My hope is that will Dogecoin will constantly be remembered fondly.”