Korean dramas have always had an international audience, but once they started streaming on Netflix, that audience grew exponentially. K-dramas frequently dominate Netflix's non-English TV charts. Some, such as Extraordinary Attorney Woo, even crack the weekly leading 10 in the US. However Netflix is getting more costly by the year, which is why K-drama fans will be thrilled to learn more about a new ad-supported streaming service called BINGE Korea.
On Tuesday, Variety reported that South Korean media business NEW ID released the free ad-supported streaming television (FAST) service "BINGE Korea" in the United States. It's the very first FAST service devoted to Korean content, which is honestly difficult to believe.
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Currently, BINGE Korea is available on Samsung, LG Smart TVs, and Amazon Fire TV, however the company plans to bring the service to Roku, iOS, and Android television in the future.
BINGE Korea will introduce with 36 channels in the US. It features a mix of curated channels that will show a variety of material and "Single-IP" channels that will just stream episodes of a single program. Although the service will be fairly restricted at launch (compared to The Roku Channel's 300+ channels), NEW ID wants to make 100 channels available within the very first year.
As paid streaming services continue to hike their costs, FAST services end up being more and more appealing. In a current post, The Hollywood Reporter kept in mind that Paramount's Pluto television has 80 million active users, while Fox's Tubi isn't far behind with 65 million.
As kept in mind above, accessibility of the BINGE Korea app is restricted at launch, but offered the popularity of Korean content in the US (see: Squid Game), NEW ID will certainly be eager to put BINGE Korea on as many platforms as possible as quickly as possible.