After hooking countless customers with the benefit of its binge-release model, Netflix is about to extend its brand name into maybe the most unanticipated area yet-- and most likely invite all sorts of binge-related jokes in the process. "Netflix Bites" is the name of a pop-up restaurant experience the streaming giant is preparing to launch later on this month, at the Short Stories Hotel in West Hollywood (about 4 miles or so from Netflix's Los Angeles head office on Sunset Boulevard).
The pop-up dining establishment will function as a display for chefs from across Netflix's spectrum of food-related series like Iron Chef, Chef's Table, Nadiya Bakes, and Nailed It. Those chefs will work together on a tasting menu that's also complemented by customized cocktails prepared by fan-favorite mixologists from the Netflix series Drink Masters.
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So, yeah: Very soon, you'll be able to go from bingeing Netflix material in the house to bingeing food and beverage in Netflix's first-ever culinary area.