We can all see where the podcasting market is going, and it’s likely going to get down to another big three.
On its assistance site, podcast app Stitcher has actually announced that it will be closing down. According to its moms and dad business, Sirius XM, the business is “concentrated on integrating podcasts into its flagship SiriusXM membership organization. Customers can listen to podcasts within the SiriusXM app and will see a brand new listening experience later this year.”
In addition to accessing podcasts that were on Stitcher in the Sirius XM app, listeners can clearly access a lot of podcasts that were on Stitcher on a number of other podcast platforms. For those who wish to keep listening on Stitcher, Sirius XM states that the service will still be available on the web and on the app till it formally closes down on August 29, 2023.
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SiriusXM, the owner of Stitcher, is concentrated on including podcasts into its flagship SiriusXM membership business. Customers can listen to podcasts within the SiriusXM app and will see a brand new listening experience later on this year.
The shutting down of Stitcher suggests that podcast listeners will have one less choice for where they wish to enjoy their podcasts. This industry has definitely developed recently and, after seeing it mature, it does feel that what is occurring with Stitcher will happen with other smaller podcast apps too.
In reality, it’s starting to feel that the podcast market, at least when it comes to apps, is beginning to consolidate itself into three apps from 3 huge business: Apple, Spotify, and Google. It’s easy to see that the most common apps used to listen to podcasts is now the Apple Podcasts and Spotify app. And, with Google just recently including podcasts to YouTube Music, I wouldn’t be shocked to see Google shoot up in terms of market share here either.
Is that good for the podcasting industry? We’ll need to wait and see. But, if competitors is excellent, combination is bad.