It’s not really Prime Day yet, but Amazon just slashed the Fitbit Sense to the lowest cost on record.

Lexy Savvides

Yesterday this was the Roku Ultra, which usually hit an unexpectedly reduced, Black Friday-matching price an excellent 30 days or so before Amazon Prime Day. Today, the Fitbit Sense can be obtained for the lowest cost on record: $240 regarding the white and precious metal version. (The carbon plus graphite model remains from $300, at least for the moment.) It originally people paid $329. As always, this particular deal is available regarding a limited time plus while supplies last.

See it at Amazon

This will be somewhat surprising, because Prime Day often brings the best Fitbit deals of the season. So is there the chance the Sense can see an even low cost next month? I didn’t rule it out, yet there’s another consideration: Popular products often sell out there quickly. As with yesterday’s Roku deal, a parrot in the hand…

The Sense is Fitbit’s flagship design, a full-on smartwatch loaded with sensors designed in order to track all the issues: steps, stress, sleep, center rate and blood o2 levels. It even comes with an FDA-approved electrocardiogram (ECG or even EKG) feature.


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I haven’t used a single myself, so I’ll change you over to ‘s Fitbit Sense review. Verdict: Great wearable, but the sheer scope of data it provides can be intimidating (and perplexing).

That review was based on the $329 price tag, which called into question whether the Sense was a better option than the Fitbit Versa 3. But the latter sells for $230, just $10 less than the Sense right now.

To my thinking, thereis no question which model makes the most… sense. (Oh, come on, you knew that has been coming.)

Now playing: Watch this: Fitbit Sense: A puzzle of data from your wrist

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