Mattel PlayBack is a free way to recycle your old Barbie, Matchbox and Mega toys.
When it’s time to move out of Barbie’s Dreamhouse, the next stop doesn’t have to be the landfill. Mattel is taking back old Barbie, Matchbox and Mega toys for free as part of a new toy recycling program called Mattel PlayBack. Consumers can print out a free shipping label to mail their outgrown toys back to the California company — and have the parts reused to make future products.
The new recycling program is the latest step Mattel is taking to become more sustainable and reach its goal of having 100 percent recycled, recyclable or bio-based plastic materials across all products and packaging by 2030.
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To get a free shipping label for qualifying toys, go to Mattel’s official site and click the “Get Started” button. The label will be emailed to you one hour after submitting your request.
You’ll need to supply your own box to mail out the toys. But you don’t need to worry about cleaning or repairing the toys before sending them back. (Mattel just asks that you do remove the batteries.)
Mattel will sort through the toys collected, separate them by material type, then have them processed. For materials that can’t be repurposed in new toys, Mattel announced it will either turn them into other plastic products or covert it from waste to energy.
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We’re already seeing Mattel make toys from eco-friendly materials. Three Mega Bloks sets last year were made from plant-based plastics, along with Fisher-Price’s baby blocks and ring stack set. There’s also a version of the card game Uno called “Nothin’ But Paper,” which is the first fully recyclable Uno deck without cellophane wrap.
And last month, Matchbox began showing off its own tiny Tesla Roadster, the first die-cast vehicle made from 99% recycled materials and certified CarbonNeutral. It’s available to buy in 2022. (And yes, even the packaging is recyclable and compostable.)
Mattel has a lineup of Matchbox cars made from recycled materials, including a Tesla Roadster arriving in 2022.
Mattel is not the only toymaker aiming to go green. Lego has a program called Lego Replay to donate used bricks to children’s nonprofits in the US. And Hasbro partners with TerraCycle to offer its consumers a free shipping label to mail off and responsibly dispose of Hasbro toys and games. And Hasbro is phasing out plastic from its packaging, as well.
Mattel’s program is first launching in the United States and Canada, but similar take back programs for Mattel toys will also be coming to France, Germany and the UK.
Right now, only Barbie, Matchbox and Mega toys are included in the program. But the company says it wants to eventually expand the program to accept any Mattel toy.
So maybe all those orange Hot Wheels tracks will soon get the green treatment, too.
Barbie’s careers though the years
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