The picture of the word being sold as an NFT. 


Get ready for the most 2021 sentence of all time: “The word cheugy is being sold as an NFT.” If you’re not extremely online, very few of those words make sense together. Let me try to explain.

Cheugy, pronounced “chew-gee”, is Gen Z slang popular on social media in general and TikTok in particular. It’s used to describe things or people that are out of date or trying too hard, particularly if those things relate to millenials. Essentially, it’s how young people dunk on slightly less young people. If you’re confused, there is an Instagram account, Cheug Life, created for the specific purpose highlighting cheugy stuff. 

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Disclaimer: I understand none of this. At 28 years young, I am certainly cheugy. 

Decided to do the cheugiest thing possible and make an NFT out of the word cheugy. Place your bids cheugs

— cheug-a-roo (@gabyrasson)
May 9, 2021

Then there are NFTs, or nonfungible tokens. These are certificates of ownership which are minted on blockchains, unchangeable digital ledgers accessible to everyone. You may remember the blockchain from such hits as “Bitcoin” and “Dogecoin.” These tokens of ownership can be for anything: Digital art, tweets, pictures, gifs, movies, audio files and, apparently, a word.

“The collector fo this 1/1 NFT will own a word,” says Gaby Rasson, the 23-year-old creator of the NFT, who’s selling a picture of the word as a nonfungible token. “I created the word in 2013. At first, it was just me and my high school friends using it. Fast-forward to 2021 and cheugy has gone viral.

It is popular with Gen Z.” 

The beginning price for the auction is 0.1 Ethereum which, with the cryptocurrency surging massively, translates to $396. It will inevitably be bought for more than that as, alarmingly, there is some precedent for this. Kyle Craven, the guy photographed in the “Bad Luck Brian” meme, sold the meme as an NFT for $36,000. That’s chump change, with the “Overly Attached Girlfriend” meme selling for $411,000. 

To be clear, NFTs don’t technically allow you to own a word, just a picture denoting the word. Nor do they allow you to own a meme, just a picture of the meme. But it seems in Cryptoland the picture is good enough.

If you’re confused, you’re not alone. It’s a confusing year for cheugs everywhere. 

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